Recognising that Brunswick had no Digital Asset Management system – leaving brand assets scattered and hard to find – I evaluated several DAM providers and selected Pickit for its Microsoft integration and PowerPoint app, a strong fit given Brunswick's PowerPoint-heavy culture. After securing sign-off from finance, ICT and senior stakeholders, I skinned the platform for our brand, uploaded and tagged hundreds of assets – guidelines, templates, headshots, icons, graphics, maps and flags – and worked with global design colleagues to curate on-brand photography and develop over 150 designed slides.

I drafted a comprehensive communications plan to outline the strategy for effectively reaching our target audience, the overview of which is shown opposite. It went from three weeks before launch to seven weeks after launch.

The plan included key messaging, communication channels, timelines, and responsibilities.

The plan served as a valuable tool to guide the team in delivering consistent and impactful messages to ensure the roll out was a success and engage with our stakeholders effectively.

See below for some of the physical launch collateral.