I’ve been in design for over 15 years, starting out as a hands-on graphic designers and growing into a creative director and brand guardian for organisation ranging from global pharmaceutical companies to national infrastructure projects. Along the way I’ve led rebrands, built brand guidelines from scratch, rolled out digital asset management systems and have overseen all those small, yet critical, details that keep a brand feeling coherent at every touchpoint.

What’s stayed constant through all of that is a belief that good design starts with understanding the actual problem, not just the brief as written. I like getting into the detail to know wha tis really needed, then finding the creative idea that solves it – and I’ve been lucky enough to do that at every scale, from a single infographic to an entire brand system; from a single holding slide to a whole event – from invitations to follow up questionnaires.

Outside of work, I love a good treasure hunt, logic puzzle or game – anything with a solution to be discovered. I also enjoy a countryside stomp or if it’s raining you’ll find me in the cinema or theatre, especially if it’s a musical!

vhrobinson@outlook.com
+44 (0) 788 599 2011