Implementing a New Brand Identity for a Global Advisory Firm
I led the UK team in the implementation of a full-company rebrand designed by an external agency. This involved a staged roll out of all printed and digital collateral.
I took initial skeleton brand guidelines provided by the external agency and expanded the content to cover all elements of the new brand to ensure it was applied consistently across the business.
Below are some examples of how designs moved into the new brand.
See below for some example pages from the brand guidelines that I edited and added to.
I also created an online version which can be updated instantaneously, see some screenshots below.
