Design Leadership, Creative Direction and Brand Guardianship
I’ve spent over 15 years turning briefs – often ambiguous, sometimes non-existent – into clear creative deliverables. I’ve lead the thinking as much as the visuals, from concept through to the smallest detail of execution. At its core, design is problem-solving – give me a brief, and I’ll find the idea.
My work has taken me from global pharma and financial brands to national infrastructure projects, international agencies and consumer goods. I’m as comfortable setting a creative direction and rallying a team around it, as I am rolling up my sleeves to design myself.
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